Sunday 16 November
Summary Min 24 Max 39 Hot. Partly cloudy.
Brisbane area
Very hot. Mostly sunny morning. Slight (20%) chance of a shower in the afternoon. The chance of a thunderstorm in the afternoon. Winds north to northwesterly 20 to 30 km/h turning westerly 15 to 20 km/h during the day.
Severe weather
Hot and stormy weather! Schoolies Week! Christmas carols, cards and gifts in the shops!
That sounds like a typical Queensland summer. If I’m running a business, what should I be thinking about to make the best use of this weather and time of year?
1) Prepare for potential severe weather. Summer is the highest risk time of year for bushfires, heatwaves, storms floods and cyclones. What are the risks in my area and what can I do to prepare or reduce the risk? I won’t go into too much detail here as I’ve posted on this before. One thing I will say is, be prepared for power interruptions. These are the most likely issue in Brisbane and the South East. In Brisbane, there have been two severe floods in living memory but every summer there are several severe electrical storms in some part of Brisbane, frequently causing localised damage with things like fallen trees and interruptions to power supply.
2) Target your marketing message to clients who might be in “summer mode”. Your clients might have kids on holidays , be going to the beach, or preparing for a huge family Christmas. Social media and blogs might be more effective if they take on a summery tone.
3) Prepare for your own and your staff’s holidays. If someone who normally looks after your IT or social media is going away, what plans do you have in place. Do you want to continue “as normal” or will you just tell your clients you are on a break?
4) Can you target the holiday or gift markets in a new way? I haven’t got the answers on this one – it will be different for each business.

For myself though, I’m exploring how my target market wants to work with me in the holiday season and at other times.
I am holding a free drop in session in Brisbane to connect with my target market and understand their concern.
See www.electroniclighthouse.com.au/Events for details and if you know people who are struggling with tech gifts for children or grandchildren or just have smart phone or tablet questions, invite them to come along!

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