Yesterday, I attended Click Digital Expo at Brisbane City Hall and found it very worthwhile.
I’d recommend to anyone who is running or planning to start a business in or near Brisbane that you watch out for an announcement of the next event.
The highlights of yesterday for me were
– Meeting Yvette Adams from Creative Collective in person and hearing her excellent talk on social media. I wasn’t her target audience – the quiz on enrollment suggested the red (advanced) seminars for me – but as expected, she was an excellent role model for me in how to communicate technical topics in a clear and engaging way. Top tip : have a code of conduct in place if staff are using social media. Top learning for me : present the problems your technology solves first and then touch on how it works
– Information on SEO and web marketing from Dan Petrovic (Dejan) and Llew Jury (www.reloadmedia.com.au) . In a nutshell, Google has recently changed their search algorithms and SEO for its own sake is no longer effective and can be risky (Google will penalize people they think are cheating). Content is king and infographics on your web site are a helpful tool
– The cloud is a “big thing” . Vend is a cloud based Point of Sale software and if you are an IT specialist, they are looking for more resellers. That’s the one where you can pay on an IPad instead of a traditional register if any of you have seen it in coffee shops.
There are heaps of people providing information about the cloud and how to implement it but generally they are implementation consultants so it is still up to you to determine if cloud is right for you before calling them in. Tony Nissen (R&G Technologies) made some excellent points on how to do this, including setting up a test computer with free trial software and checking that your internet speed is up to it. If you have more than 5 users in your office, you may need a dedicated business internet line. Also, evaluate hardware and software and check for any compatibility issues. If you want a free introduction to the cloud, his web site has a useful resource